Youth Day Reimagined
Commemorating Youth Day in South Africa often swings between very somber, or too blasé. Using generative AI, this piece of work looked at how to avoid those two clichés, whilst still demonstrating the agency's digital capabilities.
Credits:
Client: Conversation Lab
Agency: Conversation Lab
Executive Creative Director: Senzo Xulu
Creative Director: Angela Gough
Art Director: Sibu Nhlangwini
Copywriter: Tebogo Kgapola
Multimedia Designer: Tertio Esterhuysen
