Rajah Curry Powder, one of South Africa's most iconic brands, asked us to create a campaign that would restore the spirit of sharing in townships. Instead, we created a ritual which we then piloted in a few townships with the intention of rolling it out nationwide.
Creative Director : Gary Welsh
Creative Group Head : Lara-anne Derbyshire
Art Director : Senzo Xulu
Copywriter : Allan Murray
Account manager : Candice Monseur-Wilson
Production Company: Ambrosia