For a recruitment campaign for Nelson Mandela Metropolitan University, we decided that just telling students that they could begin their career dreams at NMMU was not enough. So we collaborated with South African celebrities to surprise 3 high school learners to start their dreams in an unforgettable way.
Advertising Agency: Boomtown
Creative Director: Tim Jones & Senzo Xulu
Copywriter: Shaun Brauteseth
Art Director: Senzo Xulu
Account Manager: Brittany Moore
Production Company: Rooftop Productions
Director: Nick Waring
The campaign microsite that allowed students to share their own dream, view the Dream starter videos and most importantly, apply at NMMU.