While I was studying, I developed a campaign around a fictional art education organisation called Why Art. The premise was based on the question everyone asks when you mention art and its link to education reform: why art? It’s a valid question. Which is why the entire campaign is crafted around answering that question in creative ways. From print to web to an illustrated handbook, every touch point gets the audience asking themselves ‘why’ and then leads them to thisiswhy.co.za.